Xylem presents new packaging design on wholesaler shelves in EMEA

Xylem presents new packaging design on wholesaler shelves in EMEA

Innovations increase brand recognition and support sustainability efforts

As part of its ongoing commitment to sustainable practices, global water technology company Xylem has redesigned the product packaging for three of its flagship brands to be more environmentally friendly and easily recognizable to customers as a Xylem product.

Beginning in September, a wide range of products carrying the Flygt, Goulds Water Technology and Lowara brands will be sold in new, Xylem blue boxes across Europe and the Middle East.

“Redesigning our packaging helps make our brands more visible and memorable to our customers,” said Martin Kunz, General Manager, Xylem Applied Water Systems EMEA. “Adopting the Xylem blue color unifies our brands and, as a result, improves the purchasing experience for customers.”

Additionally, highlighting the importance Xylem places on environmental stewardship, the new packaging is recyclable and eco-friendly. All Xylem production facilities are certified by DNV GL, further demonstrating the company’s focus on sustainability across all its processes, throughout the production chain, and up to the finished product. 

“This project further expands our focus on reducing waste and shows that we are helping to solve water, even in our manufacturing processes,” said Carla Lotto, Marketing Communications Specialist, Xylem AWS EMEA. “These new boxes are produced using green materials and recyclable.”

Along with the new graphic design, a single, detailed product label describes the content of the packaging, providing the image of the pump, name, description, origin, technical characteristics, dimensions and a link to find more information online, accessible from any internet-connected device. This new labeling increases production efficiency by combining information that’s currently provided through multiple labels onto only one label.

Point of Sale display solutions for the wholesaler channel will be available in two sizes – small (1x2 m) and large (2x2 m). The displays include holders for flyers and promotional materials, and are designed to house multiple combinations of products.

For more information, watch our promotional video at https://www.youtube.com/watch?v=2j4I0LWta7Q


About Xylem

Xylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges. The Company’s products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, residential and commercial building services, and agricultural settings. With its October 2016 acquisition of Sensus, Xylem added smart metering, network technologies and advanced data analytics for water, gas and electric utilities to its portfolio of solutions. The combined Company’s nearly 16,000 employees bring broad applications expertise with a strong focus on identifying comprehensive, sustainable solutions. Headquartered in Rye Brook, New York, with 2015 revenue of $3.7 billion, Xylem does business in more than 150 countries through a number of market-leading product brands. 

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all – that which occurs in nature. For more information, please visit us at www.xylem.com.

Contact us
Leen Van Parys Outsource Communications
Leen Van Parys Outsource Communications
About Outsource Communications

Outsource Communications is a strategic communications consultancy. We build, reinforce and protect our customers' reputation and brands through internal and external communications. Always surprising and creative. Always efficient and passionate.

Outsource Communications
Steenweg op Brussel 213
1780 Wemmel